QuizWizards

Rocket / 2027 participation ideas

Ten ways Rocket could turn attention into action.

Three Lions activations. Six more audience ideas. One internal challenge. One reusable platform.

Rocket's renewed Lions partnership creates opportunities for fans to take part beyond game day. These ten ideas show how the same approach could work across homeownership, partners and internal teams.

Play Third Down Town Challenge

Prepared for discussion with Publicis. Independent ideas, not approved by Rocket.

01 / Detroit Lions partnership

The Detroit Lions (3)

  1. 01

    Predictor

    The Third Down Town Challenge

    A proposed interactive extension of Rocket's existing Third Down Town program. Fans predict Detroit's third-down defensive stops before each home game, then return to check their score alongside an approved community update.

    Play the existing demo
    What Rocket learns
    Pregame predictions, repeat visits, completion and clicks to the approved community story.
    Where it runs
    Rocket and Lions social, partner email, approved Ford Field screens and QR.

  2. 02

    Fan vote

    The One Pride Moment

    After each Lions game, fans vote for one memorable moment from a rights-cleared shortlist of clips or stills — a weekly owned editorial beat that shows which stories hold fan attention.

    What Rocket learns
    Votes by moment, repeat visits and, if formally agreed, self-declared team and sponsor affinity.
    Where it runs
    Lions content channels, Rocket social, email and approved game-day digital displays.

  3. 03

    Ranking / personality

    Home Field Draft

    Fans design their dream Lions watch-party room — screen, seating, food setup, décor — and get a shareable home-field style, with an optional jump to Rocket home inspiration.

    What Rocket learns
    Ranked home features, shares and visits to approved Rocket content.
    Where it runs
    Fan newsletters, pregame social stories, Rocket owned channels and approved stadium QR.

02 / Other audiences

Beyond game day (6)

  1. 04

    Fast poll / challenge

    Rocket Arena: Courtside Call

    During breaks, Cavaliers fans call the game's turning point or test their arena and team knowledge, finishing on a Rocket-branded end screen. Give the arena sponsorship a fan response beyond signage.

    What Rocket learns
    Plays, favorite game moments and sponsor-content clicks.
    Where it runs
    Approved arena screens and QR, Cavaliers content and Rocket social.

  2. 05

    Preference ranking

    Find Your Next Neighborhood

    Home searchers rank everyday priorities — walkability, commute, outdoor space, dining — then see relevant approved Redfin discovery content.

    What Rocket learns
    Top lifestyle priorities, clicked content and optional search stage, such as “just browsing.”
    Where it runs
    Redfin and Rocket web, email and approved social placements.

  3. 06

    True or false

    First Keys: The Homeowner Playbook

    First-time buyers test their knowledge of closing costs, preapproval and mortgage terms, then explore official Rocket guides. The answers show which subjects need clearer explanation.

    What Rocket learns
    Aggregate knowledge gaps, topic interest and clicks to official guides.
    Where it runs
    Rocket education hub, social and first-time buyer newsletters.

  4. 07

    Topic-choice survey

    What's Next for Your Mortgage?

    Homeowners choose what they'd like to understand next — monthly payments, loan terms, refinance basics or home equity — and receive approved explainers. Rocket can tailor the next piece of educational content.

    What Rocket learns
    Topics chosen, content interest and clicks to approved guides.
    Where it runs
    Approved customer email, mortgage-servicing content and the Rocket site.

  5. 08

    Rapid ranking

    The Home Project Pick

    Homeowners prioritize upgrades — kitchen, outdoor space, energy efficiency, repairs — then get neutral educational content on planning projects and financing options. A seasonal read on what owners care about.

    What Rocket learns
    Renovation priorities and interest in the recommended educational content.
    Where it runs
    Rocket consumer content, social and email.

  6. 09

    Scenario series

    Rocket Pro: The Partner Playbook

    Mortgage brokers and agents answer concise client-scenario questions and pick topics for next month's guidance, then visit approved Rocket Pro resources. More consistent education for external partners.

    What Rocket learns
    Aggregate knowledge gaps, interest by topic, repeat participation and resource clicks.
    Where it runs
    Rocket Pro partner portal, broker newsletters, webinars and events.

03 / Internal

Inside Rocket (1)

  1. 10

    Connections grid

    One Rocket Connections

    Team members match pieces of the homeownership journey across Rocket Mortgage, Redfin, servicing and Rocket Pro, with optional anonymous ideas for clearer handoffs. Shared product awareness across a growing company.

    What Rocket learns
    Aggregate knowledge gaps and optional anonymous suggestions.
    Where it runs
    Intranet, team communications, learning sessions and town halls.